Cares Fund is championing innovative, non-profit ideas in sustainable travel through its €2 million Booking Cares Fund.



About The Booking Cares Fund

The Booking Cares Fund champions non-profit sustainable travel projects which present new and unexpected solutions to reimagine the industry. With the Booking Cares Fund, we support projects that strengthen local communities, preserve and promote local culture, help disperse tourism and protect natural resources. See who we supported in Round 1 here.

Projects can come from and take place all over the world, for example, representing universities, non-profits, research institutes and governments. Those that present bold, ambitious plans to truly transform the travel industry will be invited to Amsterdam to develop their project plan with the support of and have the chance to receive funding to fuel their progress over the course of the following year.




Teams passionate about sustainable tourism

We’re searching for teams that are developing solution-based projects that transform the travel industry and problem solvers that are capable of engineering their visions into reality.


Ideas and projects that spark change at scale

Are you developing ideas that can scale to different locations or projects that reach across different regions? We look at scalability as one of the key factors in determining a project’s potential to shape how local, regional and global players approach sustainable travel, both through implementation and knowledge sharing.


Something innovative and experimental

Does the idea explore new avenues and experiment with an original approach to replace old practices? We look for projects and initiatives that are truly transformational in character, and not just a tweak to current practice.


Belief in the power of technology

We want to foster projects and teams who share our belief that technology and innovation can accelerate positive change within the travel industry at large.



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Here's what you can expect during the assessment days:

10-20 teams with innovative, extreme and ambitious ideas will be invited to take part in our assessment and project building days in Amsterdam, The Netherlands, from December 4-7, 2018. Each team will have the opportunity to collaborate with and learn from mentors and experts in order to further develop and perfect project plans. In addition to this, the programme will consist of talks on sustainable tourism, lessons on building a structure and plan around your ambitious idea, inspiration from successful ideas and include the opportunity to network with other like-minded innovators.

At the end of the programme, all teams will sit down for a private interview with the judges to give them the chance to share their vision, explain their plans and have their projects evaluated for a share of the fund. Following this, judges will be given some time to deliberate and select the projects that will be awarded grants. The Booking Cares Fund programme has been designed to provide ambitious non-profit ideas with support and expertise to turn visions into reality.






Apply online between 15 August 2018 and 16 September 2018


Each application will be reviewed according to the fund criteria. The most promising projects will be shortlisted and be invited for a phone interview taking place between 8-15 October.


Shortlisted applicants get invited to Amsterdam from 4-7 December to participate in assessment days and work with on their project plans. At the end of the 4 days, applicants will submit their completed one-year project plan in full. They will also be interviewed in person by the judging panel as part of the assessment days.


Week of December 10, grants are awarded to the selected project ideas.


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